How to Deliver Next-Gen Global Business Services in 2025

How do you go about elevating your GBS? There’s plenty of commentary on why it’s a good thing to do. In this guide, we set out six steps that will help you make real progress. Follow them for tips on how to say goodbye to functional silos and email, and hello to integrated operations and self-service.

How do you go about elevating your GBS? There’s plenty of commentary on why it’s a good thing to do. In this guide, we set out six steps that will help you make real progress. Follow them for tips on how to say goodbye to functional silos and email, and hello to integrated operations and self-service.

  • Enhanced employee experiences
  • Improved wider stakeholder relationships
  • Providing greater value to a larger user population, using fewer resources
  • Improved operational performance
  • Driving internal customer service culture
  • Creating efcient cross-functional workfows, enabled by automation in AI

01 Understand where you are now

02 Develop a realistic plan

03 Focus on user experiences

04 Unleash innovation with AI

05 Extend the enterprise

06 Develop a GBS Centre of Excellence

Understand where you are now

This might not be as simple as it sounds, but it is crucial to understand the scope of what you can do next, and any potential limitations to your ambition. Help is at hand — there are publicly available aturity models that provide a decent indication of how you stand, including our own.

There are five states of GBS maturity. Which one sounds like you?

You’ve got ticketing in place. But support is accessed by email and phone. You don’t offer self-service. And ServiceNow is only set up for IT support.

Your delivery model is more consolidated. You offer self-service portals, although these are limited. Your services are still siloed by function.

You have a recognisable GBS function that is beginning to deliver above average performance. You provide wide-ranging functional processes. You’ve started integrating automaton and AI with your ERP. And you have a unifed business services portal.

You have integrated processes across functions. You have a portal that acts as a single shopfront to your services. This extends to external services (supply chain, source-to-pay). You support innovative tech, like online supplier bidding and knowledge databases.

You deliver multi-functional, multi-channel, range of services. You provide expert and analytical services. You have high levels of automation and AI. And your model is outcome-driven.

Develop a realistic plan

It’s good to have a vision of what you want your ultimate GBS to look like. But implementing that level of change in one go could be a push too far. Just starting out? Planning a project with high degrees of automation and integration will be too much of a leap. Instead create a plan that delivers tangible improvements at each stage. This will help provide buy-in from across the business for further change and investment. It also means you can be more adaptable as new tech becomes available.

Enhance then expand: from email ticketing to integrated services in tangible steps

01

Develop your first proof of concepts

Develop a proof of concept that shows how you can move from email ticketing to self-service. Develop this for individual functions, with the aim of integrating later.

02

Consolidate and extend to further functions

Roll out self-service to pilot functions. Develop self-service capabilities for a wider set of users and functions. Introduce basic automation to provide insights for end-users and service agents.

03

Get feedback and start to integrate services

Seek feedback on first phases of roll out. Build out cross-functional automation and personalised content
to deepen the user experience. This is the start of a one-stop shop.

04

Measure the benefts and extend to third parties

Check that you’re delivering on your KPIs. Step up automation and integration with your ERP. Extend use to third parties across your supply chain.

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